Delta Air Lines: Next Year, Our Health Care Costs Will Increase By ‘Nearly $100 Million’
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But this is a fatally flawed argument, because it ignores that for businesses, the key metric is not revenues, but revenues less costs, which is to say income. On a revenue base of $36.7 billion, Delta only made $1 billion in profit in 2012. A 10 percent profit drop is quite serious for a going concern. And Deltas profitability is a quite recent phenomenon; the airline industry has historically been chronically unprofitable.